Diffusion in Random Networks
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks. 2018, 1-1. DOI: 10.1145/3230654.3230661.Peer-Reviewed Original ResearchAdoption regimesConsumer purchasing decisionsNetwork economics literatureWord of mouthOptimal seeding strategyOptimal strategySpeed of diffusionFirm facesFirm knowledgeMonopolistic settingPurchasing decisionsTarget consumersIndependent Poisson processesPhase of diffusionFirmsProportion of adoptersBass modelAdoption processCompetitive settingContact costsAdoption levelWOMComparative staticsLevel sEmpirical studies