Diffusion in Random Networks: Impact of Degree Distribution
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks: Impact of Degree Distribution. Operations Research 2020, 68: 1722-1741. DOI: 10.1287/opre.2019.1945.Peer-Reviewed Original ResearchDegree distributionRandom networksOptimal seeding strategyMean-field approximation methodMean-fieldAdoption proportionFixed costsViral marketingDiffusion processCost efficiencyApproximation methodFirmsNon-adoptersEndogenous effectsEffect of diffusionSeeding budgetSocial networksApproximationMarketAdoptionDiffusion trajectoriesRegimeSeeding strategyAverage degree