2020
Diffusion in Random Networks: Impact of Degree Distribution
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks: Impact of Degree Distribution. Operations Research 2020, 68: 1722-1741. DOI: 10.1287/opre.2019.1945.Peer-Reviewed Original ResearchDegree distributionRandom networksOptimal seeding strategyMean-field approximation methodMean-fieldAdoption proportionFixed costsViral marketingDiffusion processCost efficiencyApproximation methodFirmsNon-adoptersEndogenous effectsEffect of diffusionSeeding budgetSocial networksApproximationMarketAdoptionDiffusion trajectoriesRegimeSeeding strategyAverage degree
2018
Diffusion in Random Networks
Manshadi V, Misra S, Rodilitz S. Diffusion in Random Networks. 2018, 1-1. DOI: 10.1145/3230654.3230661.Peer-Reviewed Original ResearchAdoption regimesConsumer purchasing decisionsNetwork economics literatureWord of mouthOptimal seeding strategyOptimal strategySpeed of diffusionFirm facesFirm knowledgeMonopolistic settingPurchasing decisionsTarget consumersIndependent Poisson processesPhase of diffusionFirmsProportion of adoptersBass modelAdoption processCompetitive settingContact costsAdoption levelWOMComparative staticsLevel sEmpirical studies