Analyzing the Simultaneous Use of Auctions and Posted Prices for Online Selling
Etzion H, Pinker E, Seidmann A. Analyzing the Simultaneous Use of Auctions and Posted Prices for Online Selling. Manufacturing & Service Operations Management 2006, 8: 68-91. DOI: 10.1287/msom.1060.0101.Peer-Reviewed Original ResearchHigh-valuation consumersDual-channel settingDual-channel strategyPosted PricesMarket segmentationMonopolist sellerMultiunit auctionsAuction durationOnline channelOnline sellingConsumer choiceConsumer marketAuctionsPricesSellersIdentical productsDual channelFirmsOptimal choiceRevenueThreshold policyMarketOptimal strategyConsumersSelling