Showing 1 of 1 PublicationsTargeting or tailoring?Schmid KL, Rivers SE, Latimer AE, Salovey P. Targeting or tailoring? Marketing Health Services 2008, 28: 32-7. PMID: 18389854, PMCID: PMC2728473.Peer-Reviewed Original ResearchCitationsAltmetricMeSH KeywordsChoice BehaviorHumansMarketing of Health ServicesPersuasive CommunicationUnited StatesDownload Full List
Targeting or tailoring?Schmid KL, Rivers SE, Latimer AE, Salovey P. Targeting or tailoring? Marketing Health Services 2008, 28: 32-7. PMID: 18389854, PMCID: PMC2728473.Peer-Reviewed Original ResearchCitationsAltmetricMeSH KeywordsChoice BehaviorHumansMarketing of Health ServicesPersuasive CommunicationUnited States