Explaining the Efficacy of Pre-exposure Prophylaxis (PrEP) for HIV Prevention: A Qualitative Study of Message Framing and Messaging Preferences Among US Men Who have Sex with Men
Underhill K, Morrow KM, Colleran C, Calabrese SK, Operario D, Salovey P, Mayer KH. Explaining the Efficacy of Pre-exposure Prophylaxis (PrEP) for HIV Prevention: A Qualitative Study of Message Framing and Messaging Preferences Among US Men Who have Sex with Men. AIDS And Behavior 2015, 20: 1514-1526. PMID: 25963772, PMCID: PMC4643421, DOI: 10.1007/s10461-015-1088-9.Peer-Reviewed Original ResearchConceptsPre-exposure prophylaxisPrEP efficacyPrEP acceptabilityHIV preventionUS MSMUS menTrial resultsEfficacy rangeMSMEfficacyPrEPEfficacy messages