2006
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Rothman A, Bartels R, Wlaschin J, Salovey P. The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice. Journal Of Communication 2006, 56: s202-s220. DOI: 10.1111/j.1460-2466.2006.00290.x.Peer-Reviewed Original Research
2001
Visual and Auditory Message Framing Effects on Tobacco Smoking1
Schneider T, Salovey P, Pallonen U, Mundorf N, Smith N, Steward W. Visual and Auditory Message Framing Effects on Tobacco Smoking1. Journal Of Applied Social Psychology 2001, 31: 667-682. DOI: 10.1111/j.1559-1816.2001.tb01407.x.Peer-Reviewed Original ResearchMessage framing effectsSmoking-related beliefsPersuasive health messagesGain-framed messagesLoss-framed messagesEffect of messageAuditory modalityDirection of avoidanceFear appealsFraming effectMessage conditionHealth communication expertsVisual imagesHealth behaviorsVideo presentationPrevention behaviorsHealth messagesBeliefsGain-framed appealsAvoidanceAttitudesPublic universityTobacco smokingSmoking1Behavior