Effects of Direct-to-Consumer Advertising and Clinical Guidelines on Appropriate Use of Human Papillomavirus DNA Tests
Price RA, Frank RG, Cleary PD, Goldie SJ. Effects of Direct-to-Consumer Advertising and Clinical Guidelines on Appropriate Use of Human Papillomavirus DNA Tests. Medical Care 2011, 49: 132-138. PMID: 21150798, PMCID: PMC3206730, DOI: 10.1097/mlr.0b013e3181f81c63.Peer-Reviewed Original ResearchMeSH KeywordsAdultAdvertisingAlphapapillomavirusDNA, ViralFemaleGuideline AdherenceHealth Services MisuseHealth Services ResearchHumansInsurance Claim ReportingLogistic ModelsMarketing of Health ServicesMass ScreeningMiddle AgedPapillomavirus InfectionsPractice Guidelines as TopicPractice Patterns, Physicians'United StatesUterine Cervical NeoplasmsVaginal SmearsConceptsCervical cancer screening testsHuman papillomavirus DNA testHPV DNA testCancer screening testsClinical guidelinesDTC advertisingDNA testScreening testPrimary screeningAppropriate useTest useAmerican CollegeQuasi-experimental studyPrivate insuranceComparable increaseInappropriate useConsumer advertisingOverall useNew health care technologiesConsecutive monthsSignificant increaseHealth care technologiesProfessional guidelinesGreater increaseCare technologies