‘There are people like me who will see that, and it will just wash over them’: Black sexual minority men’s perspectives on messaging in PrEP visual advertisements
Kalwicz D, Rao S, Modrakovic D, Zea M, Dovidio J, Magnus M, Kharfen M, Patel V, Calabrese S. ‘There are people like me who will see that, and it will just wash over them’: Black sexual minority men’s perspectives on messaging in PrEP visual advertisements. Culture Health & Sexuality 2023, 25: 1371-1386. PMID: 36598172, PMCID: PMC10318116, DOI: 10.1080/13691058.2022.2157491.Peer-Reviewed Original ResearchConceptsBlack sexual minority menPublic health campaignsSexual minority menPrEP useHealth campaignsMinority menPre-exposure prophylaxisPrEP awarenessPublic health crisisPrEP informationHigh incidencePrEPMenHIVHealth crisisCondomsFocus groupsPromotional messagingMen's perspectivesPrimary themesAcceptabilityProphylaxisIncidence