Targeted social marketing of PrEP and the stigmatization of black sexual minority men
Calabrese S, Kalwicz D, Dovidio J, Rao S, Modrakovic D, Boone C, Magnus M, Kharfen M, Patel V, Zea M. Targeted social marketing of PrEP and the stigmatization of black sexual minority men. PLOS ONE 2023, 18: e0285329. PMID: 37167318, PMCID: PMC10174512, DOI: 10.1371/journal.pone.0285329.Peer-Reviewed Original ResearchConceptsBlack sexual minority menSexual minority menFocus group participantsPrEP stigmaGroup participantsSubject comparisonsMinority menLongitudinal online surveyHIV incidenceGroup comparisonsPrEPMore stigmatizingParticipantsMenFocus groupsMinimal effectStigmaGroupTargeted Social MarketingOnline surveyHIVInteraction effectsSocial marketingSocial marketing initiatives