The “4Rs” video tells the story of a young woman named Geena (Chiumento), who is experiencing depression after learning of a tragic event involving a friend. A male friend, Ed, (Encina) checks on her and expresses his condolences. He gets concerned when she responds, “Thanks. That means a lot. But it’ll all be over soon and then you won’t have to worry about me anymore.”
Ed tells Geena he and others are worried about her and are there for her if she needs support. He gives her a hug before leaving. This exemplifies the video’s first ‘R’ of suicide prevention – Recognizing signs of guilt, sadness and pessimism.
Ed then shares what happened with another friend Conlin (Bass), who sends Geena a text expressing his care for her and concerns about her well-being. This is the second ‘R’ – Respond. Conlin’s text includes several hotline numbers for individuals in crisis, which is the third ‘R’ – Refer to Resources.
The clip ends with Ed and Conlin paying Geena a visit at her apartment, checking on her and sitting with her for a while, which is the fourth and final ‘R’ – Re-engage.
“Suicide prevention and mental health awareness are things we all hold dear,” said Bass, who lost an uncle and good friend to suicide. “I always thought that the 4 Rs were an easily digestible, memorable, and meaningful way to talk openly and honestly about suicide, hopefully giving people the tools to be able to reach out when they otherwise wouldn't feel comfortable.”