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DTSTART:20241103T020000
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DESCRIPTION:Session: HIV Implementation Program: HIV/AIDS Authors: Trace S
 . Kershaw\, PhD Sally Kirklewski\, MEd Bryce Takenaka\, MPH\, CPH Erin Ni
 cholson\, MPH Abstract Background To address the disproportionate but int
 erconnected high rates of hazardous drinking and HIV risk behaviors among
  sexual minority men and transgender (SMMT) emerging adults (aged 18-34)\
 , interventions and their messaging need to be salient and persuasive. Th
 e goal of this formative research was to illustrate how a qualitative and
  iterative approach can be used to facilitate the co-design of persuasive
  messages. Thematic findings shaped the design of an mHealth intervention
  to reduce alcohol and sexual risk among target audience. Method A two-st
 age process of focus group discussions and interviews (n=29) were employe
 d at different stages of the intervention development and testing to expl
 ore the acceptability of alcohol education material and messaging. Messag
 ing ideas were generated by initial FGDs\, iterated on and developed by t
 he research team\, and refined in a follow-up FGD. Results Findings facil
 itated the production of prevention and harm reduction messages used in t
 he intervention. Additionally\, practical considerations with implication
 s for intervention content and messaging also emerged. These included fra
 ming messages with a personable tone reminiscent of queer community disco
 urse\, incorporating humor appeals and user-generated content\, deliverin
 g pre-drinking messages\, adapting gendered language\, integrating econom
 ic-cost elements\, framing recommendations as friendly advice\, and ensur
 ing variety in messaging content to avoid monotony and enhance engagement
 . Conclusion Findings underscore the importance of tailoring intervention
 s to target population's needs and communication preferences\, ultimately
  enhancing effectiveness and acceptability in reducing hazardous drinking
  and HIV risk behaviors among SMMT emerging adults. The co-designed messa
 ges are now being utilized in a large-scale trial.\n\nAdmission:\nRegistr
 ationFees: APHA Event Registration is Required\n\nDetails URL:\nhttps://m
 edicine.yale.edu/event/formative-research-with-sexual-minority-men-and-tr
 ansgender-emerging-adults/\n
DTEND;TZID=America/New_York:20241029T143000
DTSTAMP:20261021T132704Z
DTSTART;TZID=America/New_York:20241029T133000
GEO:44.970269;-93.273376
LOCATION:1301 2nd Avenue South\, Minneapolis\, MN\, United States
SEQUENCE:0
STATUS:Confirmed
SUMMARY:12:30 - 1:30pm (CDT) | 4174.0 - Formative research with sexual min
 ority men and transgender emerging adults to inform content and messages 
 for an mHealth alcohol reduction intervention
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