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DTSTART:20241103T020000
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DESCRIPTION:Session: Health access for populations with Limited English Pr
 oficiency (LEP) and communication strategies for cultural competencies I 
 Program: APHA Committee of Health Equity Presenter: Hannah Mestel\, MBA\,
  MPH A bstract Introduction Improved cultural and linguistic adaptation o
 f health campaigns is vital for advancing health equity. Certain communit
 ies\, including those with limited English proficiency (LEP)\, are more l
 ikely to experience limited health literacy and health disparities. The A
 merican Heart Association (AHA) is committed to addressing the health lit
 eracy gap\, moving beyond basic translation to reach LEP populations. In 
 partnership with the AHA\, we developed a toolkit of best practices for a
 dapting existing AHA English-language health campaigns to tailored\, audi
 ence-specific versions. Methods A literature review was conducted to iden
 tify evidence-based practices for cultural and linguistic adaptation of h
 ealth education campaigns. A draft toolkit of recommended practices was a
 ssembled based on the literature reviewed and internal AHA practices. Fee
 dback on the adaptation toolkit from internal and external stakeholders w
 as obtained via surveys and focus group sessions. Findings A toolkit was 
 produced for AHA content creators to utilize to promote greater health eq
 uity when adapting existing public health campaigns for diverse audiences
 . The steps included identifying a target audience\, assessing health lit
 eracy level of the audience\, assessing reading literacy level of content
 \, validating cultural and language translations and adapted content with
  the target audience\, developing a topic-specific translation word bank\
 , and ensuring representation through appropriate imagery. The toolkit al
 so highlights the importance of choosing appropriate outreach channels fo
 r the specific target audience. Conclusions Providing content creators wi
 th a cultural and linguistic adaptation toolkit can enhance their ability
  to produce materials that improve health literacy and health outcomes.\n
 \nSpeaker:\nHannah Mestel\, MBA\, MPH\n\nAdmission:\nRegistrationFees: AP
 HA Event Registration is Required\n\nDetails URL:\nhttps://medicine.yale.
 edu/event/beyond-translation-a-practical-guide-to-tailoring-public-health
 -campaigns-for-diverse-audiences/\n
DTEND;TZID=America/New_York:20241029T163000
DTSTAMP:20261030T182545Z
DTSTART;TZID=America/New_York:20241029T153000
GEO:44.970269;-93.273376
LOCATION:1301 2nd Avenue South\, Minneapolis\, MN\, United States
SEQUENCE:0
STATUS:Confirmed
SUMMARY:2:30pm - 3:30pm (CDT) | 4192.2 - Beyond translation: A practical g
 uide to tailoring public health campaigns for diverse audiences
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