Enhance Trust in the Science and Practice of Public Health
We will support our students, faculty members, alumni, staff, and external partners in serving as trusted spokespeople for, and translators of, public health science.
Initiatives
Initiative #5a: Serve as a convener and leader in public health trust-building and communication strategies
- Convene leading academic public health researchers and entities to create a landscape analysis of current communication and trust initiatives
- Provide recommendations on promising and best strategies for building trust in public health science, via research, education, and practice
- Create a community of practice for public health communicators and translators
Initiative #5b: Elevate the YSPH community's capability and recognition as translators of science to the public
- Develop novel educational opportunities (e.g., courses on marketing and crisis management) for students to reflect lessons learned about effective communication
- Develop new roles for practitioners (e.g., journalist in residence, influencer-in-residence)
- Incorporate op-ed, traditional media, and social media training across the organization
- (See also SP3)
Initiative #5c: Embed humanity and storytelling into the science
- Grow our Shared Humanity podcast and continue to support our Health and Veritas podcast to share lived experience as part of the science
- Learn and teach how to tell public-facing stories with data
- Enhance our skills in social listening (the ability and opportunity to identify, and then address, information voids)
Initiative #5d: Develop multi-directional communication and translation relationships with organizations outside of academia to reduce information voids
- With state/local health governmental leaders
- With community-based organizations
- With social media and traditional media companies
- With corporations
Quick Links
- IntroductionAn introduction letter to the YSPH Strategic Plan from Dean Megan Ranney
- Create Pathways for Translating Outstanding Science into Local and Global Health ImpactWe will both conduct world-class research and develop entrepreneurial frameworks that use our scholarship to tangibly improve societal well-being.
- Educate Generations of Public Health LeadersWe will ensure our students excel in understanding, conducting, and using rigorous science to advance population-level health.
- Foster Interconnected, Inclusive, and Interdisciplinary Public Health Communities, Within and Beyond YaleWe will invest in building resilient public health communities in our school, at Yale, in New Haven, Connecticut, and beyond.
- Shape the Future of Public Health Data Science & Artificial IntelligenceWe will meld ethics and equity with cutting-edge methods to shape how health-oriented data science is structured and used.
- Enhance Trust in the Science and Practice of Public HealthWe will support our students, faculty members, alumni, staff, and external partners in serving as trusted spokespeople for, and translators of, public health science.
- Achieve Strategic Imperatives through Operational and Financial ExcellenceWe will strengthen the administrative and financial management systems that are fundamental to our ability to achieve our mission.