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Enhance Trust in the Science and Practice of Public Health

We will support our students, faculty members, alumni, staff, and external partners in serving as trusted spokespeople for, and translators of, public health science.

Initiatives

Initiative #5a: Serve as a convener and leader in public health trust-building and communication strategies

  • Convene leading academic public health researchers and entities to create a landscape analysis of current communication and trust initiatives​
  • Provide recommendations on promising and best strategies for building trust in public health science, via research, education, and practice​
  • Create a community of practice for public health communicators and translators​

Initiative #5b: Elevate the YSPH community's capability and recognition as translators of science to the public

  • Develop novel educational opportunities (e.g., courses on marketing and crisis management) for students to reflect lessons learned about effective communication
  • Develop new roles for practitioners (e.g., journalist in residence, influencer-in-residence)​
  • Incorporate op-ed, traditional media, and social media training across the organization
  • (See also SP3)​

Initiative #5c: Embed humanity and storytelling into the science

  • Grow our Shared Humanity podcast​ and continue to support our Health and Veritas podcast to share lived experience as part of the science
  • Learn and teach how to tell public-facing stories with data ​
  • Enhance our skills in social listening (the ability and opportunity to identify, and then address, information voids​)

Initiative #5d: Develop multi-directional communication and translation relationships with organizations outside of academia to reduce information voids

  • With state/local health governmental leaders​
  • With community-based organizations​
  • With social media and traditional media companies​
  • With corporations​